For Agency Owners Who Want To Maximize Their Revenue & Reach
TruTarget Operating System
A 6 week live taught cold messaging approach that will unlock the power of your brand, your offer, and your market through the power of classic marketing ideation and the latest in generative AI.
Want to grow your agency better?
(…and create real growth without relying only on referrals…)
Add the power of TruTarget cold outreach to grow your agency in a new way. Learn to fill your pipeline and create new revenue through the power of your insight, the speed & ease of AI, and true relevance to your ideal client.
Most Lead Gen Is Focused on SCALE. TruTargeting is focused on the SALE.
Agency founders are busy, so the temptation to rely on referrals and inbound leads is strong. But the most successful agencies take matters into their own hands and attack their market with high-value, high-impact outreach.
Here's a sneak peek at our 6 weeks of outreach focused-growth…
1
Your ICP Isn't Enough.
You need more data to know your ICS (Ideal Client Signal). We will help you find the signals to identify who is ready to engage.
2
You Need To Build An Engine
You need to build a messaging & connection machine that keeps the email & LinkedIn gods happy. We will walk you through this step by step.
3
Build a List
This is where most lead gen efforts fail. The list is sloppy, full of people who aren't really in your ICP.
4
See The Signals
What are the signals that your market sends off when they are in a consideration zone? The events, changes, news that make it this target ready to move.
5
This Is Your TruTarget™
Use the power of AI through tools like Clay.com & ChatGPT to create a lead profile that gives you the confidence to know that these are qualified targets.
6
Create Your TruIntro
Using your deeply enriched TruTarget, continue to use the power of AI to create deeply relevant, highly personalized messages that will drive sales connections.
TruTargeting is a 6 week experience to help you build an incredibly relevant, effective outreach that will build your pipeline, add high-quality sales calls & grow your revenue.
Let's Walk Through The TruTarget OS Week By Week
1
Identify Your ICP & Their Buying Triggers
You will have a clear picture of who to engage with, what your TruTriggers are & a direct connection between their needs and your strengths. This is the absolutely essential foundation for growing your business.
2
Set Up Your Research & Messaging Infrastructure
We will walk you through how to set up and use tools like LinkedIn Sales Navigator, Apollo.io, Clay.com, Google Workspace, Dripify.io, SmartLead.ai, all while keeping on the safe side of cold messaging.
3
Define Your TruMarket
Together, we define your TruMarket - a qualified list of the right contacts at the right companies who you could serve well.
4
Enrich & Refine To See Your TruTarget
Using the power of AI, we will enrich your TruMarket list with specifics about the company & contacts to give you a full look at the current state of the target. And here's the magic part - look for the TruTriggers that tell us this target is in the buying zone.
5
Create Your TruMessage
Using everything we've assembled - TruTriggers, TruMarket, and TruTarget - you'll learn to generate your TruMessage - a series of uniquely personalized messages that ties together the prospect's current state, the benefits of your solution, and calls to action.
6
Dig In & Become Truly Valuable
We will walk through messaging responses, creating powerful value stories & learning to craft your conversations to create enough value that even if the target ISN'T ready to move, they'll want you in their world for when they are.
What Results Can I Expect?
Higher Open & Response Rates
Our testing has shown a 35% increase in open rates & a 100% increase in positive reply rates.
More Booked Calls
Our rule of thumb has always been about 1-1.5% of unique recipients book a call (every 200 sends means 2-3 meetings). Since we've developed the TruTarget OS, we are booking calls at about a 4% rate.
Better Conversations & More Sales
The TruTarget OS generates much higher quality calls. Our no-show rate has dropped by 40% & the number of active deals has jumped by more than 100%. Our sales cycle has shortened by 12% and our cold message close rate has climbed from 16% to 28% in under 3 months.
FAQ
Is the TruTarget some kind of unique AI?
No, this is a process that is built on commercially available tools. And you don't even need to use the tools we do. (However, it will probably be easier if you do (a full list will be provided (along with some secret discounts…shhh.)
Why Is TruTarget a Better Approach?
- TruTarget is like a Seal Team. No extraneous noise and really efficient.
- You send many fewer emails but each email has the opportunity to create a much bigger impact for you and your target.
- It's flexible. If you find that a particular buying signal isn't effective, you can change it. If you find that a buying signal is stronger than anticipated, you can emphasize it more.
- It's designed to be managed in house…at most you'd need a part time contractor to manage some of the data, but for the most part, this is a solution that you can manage with the staff you have.
Is TruTarget just for email or does it work in other channels?
At its core TruTarget teaches you how to create hyper-relevant messages. You can send them anywhere and any way that you wish. We find that email, LinkedIn & other messaging channels like FB Messenger work best - but feel free to test it in Instagram, US Mail, WhatsApp & more.
Is TruTarget a done for you service?
No. We believe that demand generation and lead generation strategy and insight belong in-house. (Trust us, we ran an outsourced lead development agency and we re really clear on why that doesn't work as well.) You can have part-time contractors run the operation, but we know that when you are deeply involved with lead gen and demand gen, it's more effective for you and more effective for the people you include in your outreach. If you are looking for a done for your agency lead gen solution, check out our Agency Breakout program.
Elevate Your Outreach With Precision
Your Insight
Use actual signals from your target market to know who is more likely to engage.
Focus
By hyper-targeting only the targets that are sending off engagement & buying signals, you only attract in-market sales calls.
Growth
Precision targeting and a powerfully relevant connection between your offer and their needs accelerates your sales call quality.
Results
Higher quality calls with in-market prospects means greater relevance and likely higher AOV.
Enroll Now and Take Your Sales to New Heights
Don't miss this chance to master the essential skills for prospecting and lead generation. Secure your spot in our transformative 6-week course today.
About TruTargeting OS
Who Developed TruTargeting?
This is developed with love by the folks at TimKilroy.com. We are an agency growth coaching and consulting company founded in 2018. We've worked with over 250 agencies to help the generate more revenue, more profit & more happy.
Do You Offer A Guarantee?
We guarantee that you will think about cold messaging in a brand new way, and it will be more effective than other ways that you've tried. If you aren't happy, we will offer you a 100% refund before start of Week 3. If you complete the course and still aren't happy, please let us know and we will help make it right.
Do You Give Us The Software You Suggest We Use?
No, we wish we could. We work as closely as we possibly can with software and data providers to give you the best possible pricing.
What If We Need Help Implementing This After The Program Ends?
We have a limited number of experienced contractors we can refer to you at preferred rates, and if needed we do offer agency coaching and consulting programs where we can include continued help & guidance in your TruTarget implementation and program management.
Want To See A Simple Version of the TruTargeting OS in Action?
TruTargeting takes 94,000 prospects who have no idea who you are, and turns it into 93 brands that you KNOW you can help & gives you all the insight you need to write a truly relevant, truly personalized outreach campaign.
Want To Learn How To Use The TruTarget OS Yourself?
Book a call below. Your business will thank you.
